Beerly Departed - Search The Crypt's Records

Friday, June 19, 2009

Lucky Beer

Dead Soldier
Where to Dig Up More About This Beer
Lucky Beer
356 George Street
Waterloo, NSW
Australia
Est. UNKNOWN (563 BC ?)
www.luckydrinkco.com

Brain Damage Quotient = 4.8 % ABV
Fluid Oz. = 11.16 

Postmortem Brew Review
Pale yellow and hazy on pouring.
Malted barley, grain smell with faint honey flavor.
Three fingered head that dissipates to a wisp.

Non-existent lacing.
Light and watery body with no hops at the finish.
 

Grim Reaper's Eulogy
An Asian style lager beer...from Australia? WTF?!? Why is it called Lucky? Maybe because you'll be lucky if you can taste the hops? Maybe 'cause they'll be lucky if you return for more? I dunno...I even rubbed his Buddha belly for good luck, hoping for something really special inside. Goes to show; you can't judge a beer by its bottle.

If there's one thing that saved this beer it would be the artfully sculpted green glass bottle of Buddha. Very clever packaging, but are we promoting beer or perfume? Is this more about the taste experience or the imagery? The website is similarly slick in 'hipster' design. It's just begging for trendy folks to stop by and listen to the Asian
guzheng as you mouse over the tabs on the page. The final blow is being gypped out of a measly .04 ounces due to the curves of the bottle. Really?!?

It seems they spared no expense on the packaging. Maybe they should spend a little more time on what's inside, where it really counts.

But it is a really nice bottle........what-eva, 'mate!

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