Beerly Departed - Search The Crypt's Records

Thursday, March 19, 2009

Coors - Banquet Beer

Dead Twins
Where to Dig Up More About This Beer
Coors Banquet Beer
Coors Brewing Company
Golden, CO
Est. 1873 

Brain Damage Quotient = 5.0 % ABV
Fluid Oz. = 12.0 

Postmortem Brew Review
Bright yellow color.
Grain smell but not overpowering.
Lots of bubbles in all sizes that leaves a thin head after standing
Light to medium body and color.
Crisp and drinkable
flavor if served chilled. 

Grim Reaper's Eulogy
Any beer around since the 19th century commands to be in the 'Brews of Yesterbeer' being showcased this month. 'Yellow Bellies' in the familiar yellow-and-brown packaging were a bit of a mystery during my youth, as the product never shipped east of the Mississippi river (prior to 1981). The beer needed to be kept refrigerated during shipment due to the brewing process. Coors didn't have a large scale distribution platform back then, but as they say, necessity is the mother of invention.

A beverage store, just over the border from my home state, had a nondescript dark blue Ford EconoVan with a refrigeration unit. They would make a 2800 mile round trip west to pick up some of these suds. You were in luck on Friday's if that van's hood was still warm...'cause that meant the cold filtered goodness was just inside the store. They never advertised it, so like a speakeasy from the 1930's, you had to know how to approach the cashier and ask. It came at a marked up premium to be sure, but you didn't mind forking over a few extra bucks for a curiosity. Remember, this was in the days before craft beer & micro brews. It had an allure, a panache, a je ne sais quoi you just couldn't find anywhere else.

Today, Coors survives with it's good name intact. This had been done through alliances with other long standing brewers that dared to go up against the 'Big Red White & Blue' juggernaut, that is, AB. Whether it was MolsonCoors or the current MillerCoors, they still have a place in the world's refreshment. Coors has their loyal legions, as noted by their sponsorship of many favorite sporting events in America.

Coors recently added some whimsy with the 'blue mountains' beer-mometer. Check out the cold and warm bottles in the pic above. Oh, about the 'Banquet' moniker...if you can get by the pretense, this beer will make a beach party or picnic seem like a banquet. So, here's to one guy named Adolph that made the world a better place, because of his beer.

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