Beerly Departed - Search The Crypt's Records

Sunday, March 15, 2009

Pabst Blue Ribbon

Dead Soldier
Where to Dig Up More About This Beer
Pabst Blue Ribbon
G. Heileman Brewing Company
9014 Heritage Parkway
Woodridge, IL
Est. 1844 

Brain Damage Quotient = 5.0 % ABV
Fluid Oz. = 12.0 

Postmortem Brew Review
Yellow in color.
Grain smell with some hops up front.
Nicely foaming head but it soon dissapears
Light to medium body and color.
Crisp and smooth

Grim Reaper's Eulogy
There's a song from the 1920's that goes, "...everything old is new again." Well we certainly have a curious case for that song here. This brew pre-dates that song by more than 60 years.

Pabst is a favorite with the newly minted '21' set. Or should that read, nearly 21? I digress. Today's college youth embraces this bracing beer for it's reasonable cost, and relative availability near campuses across America. It's been sooo out there that it has come back in vogue. Cult like, in status. Hip. Even cool, daddy-o!

You already know this beer is named for a prize blue ribbon. And, as recent as 2006 it won a gold medal at the Great American Beer Festival. You gotta' admit, that is cool. But, it gets better...

As many of the old time beers vanished from the face of the earth, Pabst remained steadfast. They survivied by becoming smaller until they became a virtual brewery! In fact, they no longer own any breweries. Instead, the production is farmed out to others for a price. That makes Pabst so hip, that today we could refer to them as an i-Beer. Want more cool? Their bottle tops have surprise playing card values underneath. Play six pack poker with your friends; loser buys the next round! Better still, everyone open their first one and low card is the designated driver for the'll thank yourself later.

Today Pabst has such broad appeal that they maintain a connection to youthful consumers. So get that stereotype out of your head of the old codger sipping one, down at the VFW. Don't believe me? Check out their website. Cool as a case of PBR on ice!

"Don't throw the pa(b)st away!" ...and you'll see that everything old is new again.

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