Beerly Departed - Search The Crypt's Records

Friday, January 7, 2011

Sapporo Premium Beer

Dead Soldier
Where to Dig Up More About This Beer
Sapporo Premium Beer
Sapporo Brewing Company

20-1, Ebisu 4-chrome, Shibuya-ku
Tokyo-to Tokyo-shi, Japan

Brewed by:
Sapporo Brewing Company
(Formerly Sleeman Breweries)
551 Clair Road West
Guelph, Ontario Canada

Brain Damage Quotient = 5.0% ABV
Fluid Oz. = 22.0 

Postmortem Brew Review
Fairly clear and yellow color.
Grain sweetness and hops.
Tall, tightly bubbled white head with good lace.
Malt taste and hops finish.
Copious carbonation.
Light body. Clean finish. Refreshing and drinkable.

Grim Reaper's Eulogy 
Here's a first.  This request came in from a reader and fan of Ales From The Crypt. He had sent me a link of a commercial advertisement for this product. The beer, while a fairly straightforward and bland lager, is elevated above other adjunct style beers, in my opinion.  While not tremendous, I found the body extremely refreshing and the taste was more than palatable.

The Sapporo commercial, on the other hand, is like a movie trailer for the next most awesome CGI style fantasy film. Mere words cannot describe it, except to say that it will take you on a 100+ year history of the science, art and magic that has become the Sapporo brewing dynasty. It is breathtaking, beautiful, engaging and weaves a tale of the exacting standards that German-trained brewer, Seibei Nakagawa used to create this beer at Sapporo; the oldest of breweries in Japan.

I was equally impressed by the 22 ounce can.  It has a fluted shaped body with barrel ribs all around. These ribs add a stiff reinforcement to the aluminum can.  You will find it difficult to crush or even tweak in you hand. Seriously, if they had made the Zero's and Zeke's outta this stuff, who knows what might have happened during WWII.  Even the bottom of the can is highly polished. So much so that you can see your reflection in the gleaming metal!

A lot has to be said about good packaging and creative advertising. In summary, the ad may have worked to make me buy one can for review, but I tell you that I wouldn't mind having more of this style lager.

詳細してください (Shōsai shite kudasai)


  1. Woo hoo! Glad to see you're back at the reviews Rick. You were missed.


    P.S. I love Sapporo...usually best with sushi.

  2. I found it (Sapporo) a welcome and refreshing change of pace. I also found the time off from writing, over the holidays, equally refreshing.

    As always, thanks for following!